Stay in communication. There are several ways to do this.
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| photo credit: Careers in Sport |
Get on their newsletter list and put them on yours.
Check with them occasionally as a reminder you are around. Some pretexts for making contact are: you may
need to be paid or want to know what is selling or not; to check on stock
levels; you may also offer promotional opportunities and want to know what they
would like to be put forward. But do
this remotely (email, telephone, etc). An in-person visit should be done by
appointment.
Make sure you can restock when the shop needs it. And
inquire regularly if more stock is needed.
Find out their delivery hours and stick to them. Restocking requires an
inventory list. This is also the time to
bring any new lines you have developed.
Ask if it is OK to bring it before visiting.
Remove old stock. Placing new or seasonal items in the
shop can help with sales. You can get
advice from the shop.
Promote the shop.
Use your social media, include them in your list of outlets. This mutual promotion gives rewards of
increased visibility and with determination, sales.
Be inventive. Create ways of communicating your continuing interest in the mutual business benefit both parties receive. Use anniversaries, local events, things unique to their business, etc., as occasions to be in touch without any commercial objective. There are lots of creative ways to be in touch.
Selection of a gallery or shop in which to place your
work is a complex interaction of commission levels; the value you place on your
time in preparing for and attending craft fairs or putting your work online;
the perceived prestige of the shop/gallery; the potential relationship between
you and the outlet; and the relationship of the consignment, wholesale and
retail prices.
Other posts on consignment:
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