Friday, 26 September 2008

Advice for Surviving a Selling Event,.2

Customers

Don't judge people by their appearances.

  • Keep smiling and never lose your cool even with difficult customers. Listen to them. They may actually have a point. They know what they like and don't like and they're not afraid to tell you.
  • Never undertake something that you don't really, really want to do. Steer them round to what you make. Be firm if a customer is making unreasonable demands. Is the job actually worthwhile?


  • Commissions



    Once they decide they want something give the customer your time. Find out what they like about it, what they don't like, what space it's going in, is it on the wall? The time spent will pay dividends as the most important thing is your time and they'll remember it afterwards.
  • Write everything down in one place - name, address and add something which you can easily remember them by. Agree a price and usually include delivery and insurance as extras.
  • Never give discounts.
  • Timescale - you'll have lots of work after the event - so start commissions several weeks or months afterwards. Be good and let them know if there's a delay or a problem.
  • For a commission people do expect to pay a deposit. Ask for a round figure. Give them a receipt.


  • More information is available from the Business Fact Sheet for Scottish Crafts at craftscotland

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