Frequently small or busy craft fairs provide a relatively a small
space or table to display your glass.
This means you need to make an impact with little area in which to do
it.
There is also guidance elsewhere, but these are some basic
ideas to get you started thinking about how to use the space you have and make
your presentation stand out.
Make your display like a shop window display
Think about how a shop with small windows works to display
things to attract your attention. Use
your stand to display a single theme or style (sometimes called a brand). Present your key pieces in a complementary
but muted background. Co-ordinate
colour, or shape, or function. Do not
put everything out at once. Give each of
your glass pieces space. Keep extra
stock behind or under the table to meet the need for different colours, sizes
or shapes. Give your pieces space to be
appreciated individually. The more unity you can give to your display, the more
chance you will get the attention your glass deserves.
Be imaginative in your use of display materials
Think about props you have around the studio or in your home
that can complement your glass. Look for
things that fit your style of work, or the theme you are presenting. It is the unusual, but complementary coverings
and props that can help you stand out from the other displays.
Height provides interest and space
You might consider a self-supporting stand that can be
placed on the table and provide shelves for your glass – as long as they are
stable. You can drape appropriately
sized boxes that you brought the stock in to give height to the display. If the boxes are appropriate, you can use
them bare as platforms or shelves, depending on the arrangement. Always think about ways to build higher, but
secure, displays for your glass. After
all glass looks best with light coming through rather than flat on a table.
Make your display fit the glass you make
Think about what is needed to show your glass off to its
best. Mostly this will be vertical with
light filtering through. Vertical light
behind or in front of the glass is good.
This is to avoid dazzling the visitor rather than displaying the
glass. It may be that jewellery is best
flat, although earrings can be stunning with light behind. You can consider constructing something that
does not need a table. Look for
inspiration at the kinds of displays used by retailers to save space.
Create the illusion of space
Use light colours for table coverings and display materials. It gives a sense of space, that black does
not. Using the same colour throughout gives a sense of unity in the display.
Tablecloths are most often used because they are easy to
transport, but they are not the only portable material to use. You could consider rolls of paper, foam
board, and other materials to give a clean minimalist base for the display.
Space behind your stall
Often there is a backing to the stall. Make use of it if it is there. You need to determine in advance from the organisers
what backing there is to the stall you will be allocated. If there is a wall or other partition, make
sure you leave it as you found it. You
can also think about providing your own stall backing with the organiser’s
permission. Using the back of the stall
increases the space you have to display your glass.
There are many ways to utilise small spaces at craft fairs.
Your imagination will be the only limit.
Think of shop displays, build up, give your glass space, ensure good
lighting, use the back of your space.
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