If you have any dark gunk build up that won't come off on the sponge, rub the hot iron tip against a block of sal ammoniac until the block clears. If the dirt is difficult to remove with the sal ammoniac, use a brass wire brush to scrape the dirt off and then go back to the sal ammoniac block. When it is clean, add a touch of solder to re-tin the tip, and then wipe against your wet sponge.
Remember, all this is done while the iron is hot, so be careful.
Other links to Soldering Iron Maintenance: