Wednesday 13 July 2022

Ceramic Drape Moulds

Characteristics of materials

One of elements you need to consider in selecting a mould for draping is the characteristics of the ceramic material in relation to the glass being draped.  

Ceramic

Ceramic materials have what are called inversions. These are  points at which the ceramic has a quick change in expansion both on the heat up and cool down.  The two major ones are cristobalite inversion temperature at around 225°C and the quartz inversion at about 570°C.  The Crystobalite inversion is a sudden change of about 2.5% and the quartz is a sudden change of 1%.  These are very sudden and dramatic changes in comparison to the average of around 0.1% over the temperature range of 570°C to 800°C.  The crystobalite inversion does not occur until ca. 225°C.  This means that the whole structure of the ceramic is contracting less than the glass – exhibiting a CoE of ca. 66 rather 90 to 96.

Ceramic drape mould from Creative Glass Guild

Glass

We are used to saying glass expands and contracts at a standard rate, depending on the glass this may be a CoE of 83 to one of 104.  This is not the case.  The coefficient is an average calculated between 20°C and 300°C.  If you change the temperature range, the coefficient will also change.  And if you look at the range 570°C to 580°C you find the CoE is around 500.  This means that as the glass cools into the annealing range, it is contracting about 7 times faster than the ceramic. 

This dramatic difference in contraction means that the glass is attempting to crush the ceramic by enclosing it tightly.  Sometimes it does it so strongly that the strength of the glass is exceeded, and it breaks.

Possibilities

It is possible to drape over ceramic in certain conditions.

Influence of draft

The term “draft” indicates the slope of the sides of the form.  The steeper the sides, the more likely the glass is to trap the ceramic mould.  To be useful, the draft of the mould needs to be sufficient for the glass to slide upwards on the mould as it cools. This means the mould needs smooth sides and be well covered with a separator.

Compensations

You can compensate for steep drafts by wrapping the ceramic form in 3mm refractory fibre paper.  You can bind this with high temperature wire to ensure it stays throughout the firing. The fibre paper can be compressed and so provides a cushion between the rapidly contracting glass and the slowly contracting ceramic.

These need a circle of 3mm fibre paper over the open top of the kiln posts that have no draft at all before use. Of course, they need to have a circular piece of fibre paper over the hole in the post.


The use of ceramic forms to drape over requires care about the draft of the ceramic or addition of a cushion to avoid the greater contraction of the glass than the ceramic grabbing the mould so tightly it cannot be removed.

Sunday 10 July 2022

Bioactive vs. Biocompatible: What’s the Difference?

 

Bioactive vs. Biocompatible: What’s the Difference?

Posted  on 


The study of biomaterials — substances that are engineered to interact with biological systems for medical purposes — is a relatively new field, but one that has already produced a number of valuable discoveries and treatments.

Over the last few decades, the field has grown rapidly; and, with it, the list of new terms used to describe biomedical devices and materials. In this article, we take a look at two of the most common adjectives in the field, bioactive and biocompatible, and how they are used to describe a range of highly specialized materials.

Essentially, the term biocompatible is used to describe any material which is well-tolerated by the biological system it comes into contact with. At a minimum, most biocompatible materials are chemically inert. In practice, biocompatibility for a given application may depend on any number of other characteristics such as mechanical strength, elastic modulus, or adhesion with the surrounding cellular matrix. It is important to note that biocompatibility is application-specific: a material that is deemed biocompatible in one specific use case may not be biocompatible in another.

Bioactive materials go a step further – these are materials that produce some kind of local physiological response, typically through physical or chemical action. A common example of a bioactive material is bioactive glass: typically silicate-based glass-ceramic materials that are often degradable within the body. Used for bone repair, ion exchange at the surface of bioactive glass leads to the formation of bone-like hydroxyapatite, around which natural bone will readily grow.1 In this way, bioactive glass can actively stimulate the regeneration of bone within a patient.

The term “bioactive” is the opposite of “bioinert”, a word that refers to materials that don’t produce a physiological reaction.

Definitions and Distinctions

If we had to pick “official” definitions of “biocompatible” and “bioactive”, it would probably be those offered by The International Union of Pure and Applied Chemistry (IUPAC), a world authority on standardized scientific nomenclature.2

Bioactive: “Qualifier for a substance which provokes any response from a living system”. IUPAC also notes that the term is often used positively, i.e., to reflect a beneficial change.

Biocompatibility: “The ability to be in contact with a living system without producing an adverse effect.”

These definitions seem simple enough, but there are some subtleties that often cause confusion. These can be cleared up by thinking about how we apply the terms to a very familiar medical device: a contact lens.

Biocompatibility without Bioactivity

Modern contact lenses are made from soft, inert synthetic polymers known as silicone hydrogels. Silicone hydrogel contact lenses are wettable, permeable to oxygen, and cause minimal irritation to the tissues of the eye. We can confidently say, then, that modern contact lenses are highly biocompatible when used properly.

But is a contact lens bioactive? Although a contact lens modifies the light as it enters the eye (resulting in improved vision), the contact lens does not produce a local physiological response with the eye tissue. Thus, we can’t refer to an ordinary contact lens as bioactive.

Note also that “biocompatible” is typically used only in reference to materials, while the term “bioactive” is used to refer to materials or drugs. So, a drug that is tolerated well and without negative side effects would not typically be described as “biocompatible” even though it meets the IUPAC definition.

Mechanisms of Bioactivity

The mechanisms by which bioactivity can occur are numerous and often complex.3 Attempts to engineer bioactive materials often involve emulating intra-cellular signaling, using coatings of proteins or peptides to modulate cell interactions.

There are also many bioactive materials – largely within the category of bioactive glasses and ceramics – which produce a local physiological response through the exchange of simple ions such as silver, fluoride, and calcium.4 These “therapeutic ions” can activate, inhibit or enhance a huge array of cellular pathways, resulting in effects such as antibacterial activity, and stimulation of bone and blood vessel formation.

As research continues and scientists learn more about how different materials can influence cellular processes, we can expect more biocompatible and bioactive materials to find their way into mainstream medical treatment.

Mo-Sci has extensive experience in the manufacture of bioactive glasses. We produce standard compositions, such as 45S5, S53P4, and 13-93, and can also research, develop, and manufacture glass that is customized to fit your application. Contact us to see how we can help with your next product.

References and Further Reading

  1. Ferraris, S. et al. Bioactive materials: In vitro investigation of different mechanisms of hydroxyapatite precipitation. Acta Biomaterialia 102, 468–480 (2020).
  2. Vert, M. et al. Terminology for biorelated polymers and applications (IUPAC Recommendations 2012). Pure and Applied Chemistry 84, 377–410 (2012).
  3. Meyers, S. R. & Grinstaff, M. W. Biocompatible and Bioactive Surface Modifications for Prolonged In Vivo Efficacy. Chem. Rev. 112, 1615–1632 (2012).
  4. Baino, F., Hamzehlou, S. & Kargozar, S. Bioactive Glasses: Where Are We and Where Are We Going? JFB 9, 25 (2018).

Wednesday 6 July 2022

Grinding direction


There is a suggestion that the glass being ground should be passed along the in the direction opposing the spin of the grinding bit.

The grinder bit rotates in a clockwise direction as you look down on it.  This means the grinding surface is moving toward the left.  The recommendation is that you will get more efficient grinding by passing the glass to the right, against the rotating direction of the bit.


This is more theoretical than practical. In practice, the bit is spinning so rapidly that only a minor difference, if any, can be perceived.  Without a noticeable difference, there is no reason to be concerned. Move the glass you are grinding in the directions that you find convenient.  You will find a little more resistance when you move the glass from left to right, rather than the other way.

You are much more likely to damage the bit and grinder motor by excessive pressure against the bit than by any directional movement.

Sunday 3 July 2022

Glass Milling Equipment and Techniques

 

Glass Milling Equipment and Techniques

Posted  on 


Milling is an effective top-down process for producing glass powders with particle sizes ranging from nanoscale to micron-size. This article provides a guide to the various types of milling processes used by Mo-Sci to produce our range of specialty glass powders.

Alongside microspheres and ingots, one of the primary forms in which Mo-Sci provides glass is as a powder. Powdered glass has numerous applications throughout research and industry. For example, glass nanofillers offer unique advantages in developing composite materials for medical and dental prosthetics.1,2 Such composites are not only incredibly strong, but exhibit superior biocompatibility due to their surface roughness, hydrophobicity, and chemical inertness.

While glass powders and nanofillers can be produced via “bottom-up” methods such as the sol-gel process, such techniques are not always practical, especially when producing glass particles with complex compositions.3 In these situations, a “top-down” solution is preferred: larger particles of glass can simply be broken down into smaller particles in a process known as milling.

Note that in the world of machining, “milling” has two meanings: it can refer either to grinding (e.g., using a ball mill) or cutting (e.g., using a CNC mill). Here, we’re strictly using the term in the former sense.

Glass Milling Processes

Jaw Crusher

A jaw crusher produces the coarsest grind out of any of the processes in this list. Much like a nutcracker, a jaw crusher uses direct application of compressive force between two mechanical “jaws” to fracture solid materials. The jaws are typically arranged vertically so that the gap between them narrows as material falls through the system. The particle size decreases as the material moves down through the crusher. Crushed material escapes through the narrow gap at the bottom between the jaws after it has been processed. Jaw crushers are heavy-duty machines often used for mining and quarry applications, and are suitable for continuous use with materials across a wide range of hardness. Jaw crushers are typically used to process larger fragments of material and are not capable of fine grinding. They may be used as a preliminary step before more controlled grinding in a ball mill or jet mill.

Hammer Mill

With more precision than a jaw crusher, a hammer mill (or hammer crusher) can crush aggregate material into smaller particles using hammers. Commonly used for processing papers, organic waste, and foodstuffs such as grain and fruit; hammer mills can also be used to produce glass powder. Available in configurations with one or several rows of hammers, hammer mills are high-durability devices capable of coarse grinding.

Ball Mill

Ball milling is one of the most commonly used techniques for milling glass, thanks to its adaptability and relatively low cost. A ball mill for glass processing consists of a rotating or vibrating ceramic-lined drum, inside which are a number of balls that act as the grinding medium. These can be made from a variety of hard and durable materials such as alumina or zirconia. Glass is added to the drum, and the continuous impact and attrition between the balls and the glass as the drum rotates breaks the glass down into small particles.

Ball mills are supremely versatile, they exist in a wide range of sizes, can perform wet or dry milling, and can accommodate a wide range of different grinding media. Ball mills are suitable for either batch or continuous processing, and grind size can be controlled by changing the diameter size of the balls. Industrial ball mills may be used to coarsely crush relatively large pieces of material, whereas lab-grade ball mills are capable of finely milling glass to micron level and below. So-called “high energy” ball milling can even be used to reliably grind the material into nanoscale particles.4

Centrifugal Mill

Most centrifugal mills lie firmly in the realm of labware. Inside a centrifugal mill, shearing action between a rotor and a fixed sleeve breaks material down in a relatively well-defined manner. High rotational speeds (up to several tens of thousands of RPM) enable fast and finely controlled grinding of small batches of material, often using sieves to enable the extraction of particles with sizes in the tens of microns region.

Jet Mill

Another precision piece of equipment, a jet mill uses a high-velocity flow of gas or compressed air to cause glass particles to collide with each other inside a chamber. A process known as cyclonic separation enables particles to leave the gas stream once they have reached a sufficiently small size. Consequently, jet mills can continue milling particles of glass until they reach the desired size, resulting in a glass powder with very little variation in particle size.5 Like ball mills, jet mills are capable of grinding glass powder down to sub-micron particle sizes.

Milled Glass Powders from Mo-Sci

At Mo-Sci, we are experienced in the use of all of these milling methods to produce a wide variety of specialty glass powders, including those made from complex formulations which are difficult to find elsewhere. As well as using different types of mills, we make use of various milling media (such as alumina, zirconia and yttria-stabilized zirconia (YSZ)), and perform wet milling in water or alcohol to achieve superior results.

To find out more about our capabilities in the specialty glass powders market, get in touch with the Mo-Sci team today.

References and Further Reading

  1. Velez, M. et al. Processing of yttrium aluminosilicate (YAS) glasses for dental composites. Cerâmica 57, 1–9 (2011).
  2. Erol-Taygun, M., Zheng, K. & Boccaccini, A. R. Nanoscale Bioactive Glasses in Medical Applications. Int J Appl Glass Sci 4, 136–148 (2013).
  3. Vital, A. et al. Ultrafine comminution of dental glass in a stirred media mill. Chemical Engineering Science 63, 484–494 (2008).
  4. Yang, L. 2 – Nanotechnology-enhanced metals and alloys for orthopedic implants. in Nanotechnology-Enhanced Orthopedic Materials (ed. Yang, L.) 27–47 (Woodhead Publishing, 2015). doi:10.1016/B978-0-85709-844-3.00002-1.
  5. Wachtman, J. B. Materials and Equipment – Whitewares Manufacturing. (John Wiley & Sons, 2009).

Friday 1 July 2022

Increase Your Sales

 I came across this just now and think it might have wider relevance. As Patricia says, make a 10-minute space in your day for some inspiration on selling.


From The Design Trust

Do you want to get more sales, clients or commissions?

Of course you do!

Grab yourself a nice drink or lunch for this 'long read'. Today I want to take you through these 6 questions to help you get more sales, orders & commissions.

See it as a short, unexpected 10 minutes mini-marketing course. Full of ideas & inspiration.

For free in your inbox.

Enjoy!

And feel free to pass it on to other creatives too.

Q1: What are you *really* selling?

You might think that the answer to this question is: “My jewellery” or “My workshops” or ‘My illustrations & prints”.

But … people who buy creative products and services often buy so much more than ‘just a product’!

They buy because they want something really original and unique. A special gift for a special friend or occasion. To celebrate. To treat themselves!

Start to think about your creative products much more in terms of a 'memory' that they are buying, or a gift that reminds them of 'friendship' or 'the freedom of the sea'.

Focus on the feeling that they want to get when they are wearing your colourful necklace or give a beautiful handmade jug with hand-picked wild flowers to a dear friend who is going through hard times.

And even if you are selling to shops and galleries think about what you are selling to them. They want to create wonderful displays of emerging or local creatives. They want to show gorgeous hanging flower pots for the summer and to be 'on trend' and share on their Instagram feed. They want to have 'wow pieces' for their window display to lure visitors back into their shop once again.

And when you are selling your creative products & services you are also selling a little bit of you of course! That doesn't mean we want to know all your secrets or what you had for breakfast. But your clients want to connect with your creative lifestyle, they want to know how your environment looks like and how that inspires you, your values from sustainable gold, or mindfulness, to Black Lives Matter and how that connects with them as 21st century human beings and consumers.

Especially if they love buying from small independents and find it important to spend with small creatives like you!

Take action: Brainstorm around what YOU are really selling.

Go beyond the 'what' of your products and services, and think about the emotions or feelings your ideal clients have … not just when they are looking to buy, but also when they have bought your work, when they use it or give it to somebody else.

WHY do you create the work you do?

Emphasis these stories and occasions much more in your social media, your images, your product descriptions and your emails to really connect with the emotional side of buying, owning and loving creative products & services.

Q2: Have you got a plan?

Did you set a financial goal at the start of 2022? Do you know how many sales you want or need this year? Online, at events, from stockists?

We are big fans of financial goals here at The Design Trust!

Why?

Because without a goal or destination that you are aiming for you will just be running around like a headless chicken or just ‘hoping’ that things will happen and that the universe will listen to you. I personally don’t believe in that working out very well …

Plus … if you don’t have a financial goal for your different income streams then you can’t really create a proper marketing plan either! You will need to know which products or services you want to focus on for sales, who your clients are and how much you will charge. Selling £15,- products on Etsy needs a very different marketing approach than selling £150 necklaces online or at an event.

Of course, this year is very unpredictable.

You might think that there is no point in creating a plan as it will have to change before you have even started.

You might have had to change your financial goal for 2022 (we have!).

That’s actually perfectly normal! And at least you are being realistic about what's happening in the world right now. You are being pro-active. And you will be more in control when you know what you are aiming for.

Next Monday morning 4 July I will be hosting a practical 3-hour Plan The Rest of 2022 online workshop where you will be setting your own smart + juicy goals for 2022. 

·         Juicy goals + do-able actions for yourself and how to make sure you are in the best mental & physical place to create and work.

·         Juicy goals + do-able actions for your finances, your different income stream goals, to keep an eye on your costs.

·         Juicy goals + do-able actions for your marketing – with my expert tips on exactly what marketing activities to do to get more online sales, event sales, wholesale orders this autumn.

·         Juicy goals + do-able actions for your creative production. To stop making without thinking about who your ideal clients are (see below!), your actual costs + what you can charge.

If you want to be less overwhelmed and back in charge then join me for this practical, thought-provoking planning workshop next Monday (the first Monday morning of the 2nd half of 2022!).

Q3: Who are your ideal clients? And do you know why, when & where they buy?

Do you really know who your dream clients are? Why they buy your creative products? When they buy? What’s important to them? What stops them from buying from you?

Many creatives find marketing really difficult and it’s often because they don’t really know who their dream clients are. They try to sell to anybody, but then fail as it doesn’t appeal to anybody either!

Many creatives rarely think about their clients when producing new work.

Some creatives are even scared of their clients!

Getting to know your ideal clients at a deeper psychological level can really help you to create products that people love to buy. It can help you to get more confident to create more innovative, unique and more well paid work too. It will help you to connect with the right people who have similar values and interests as you, boosting your inspiration & confidence, and then selling, marketing and talking to them will be so much easier!

In exactly two weeks’ time on Monday 11 July from 10am – 2pm (UK) I am hosting a 4-hour practical workshop around Dream Clients – to help you to identify, get to know, approach and wow your ideal clients. Step-by-step you will find out and get a lot more confident to reach out to them and get sales and orders.

Q4: Are you just selling or actually building relationships?

If you don’t really know how marketing works then it often feels like you are ‘pushing’ people to target them to become your client.

And especially when you start to get a bit desperate for sales then often it’s very obvious that you are selling the hard way!

Marketing & selling should NOT be pushy!

At The Design Trust we have a marketing mantra: “People only buy from people they know, like & trust”.

Unless people know what you can do for them (see Question 1!) and remember your name (so standing out from the crowd is important!) you will unlikely get any sales. They need to really fall in love with you these days to get their credit card out. And they need to trust that you can deliver.

Marketing that works (=to get sales) is based on two principles:

1. Focus on a niche: What are you good at and who is interested in that? Don’t sell to everybody but really focus and get to know your ideal clients.

2. Build relationships with your clients, especially if you are selling unique or less frequently bought purchases, high end work, or services like craft & design commissions or workshops. People need to think about their purchase, and that's part of the natural process of buying from you. Stay in touch and be helpful.

Marketing & selling is about pulling in the right people that love what you do & what you stand for! Listening to them, taking care of them, creating value for them in their lives.

Get into action: How can you build your profile, credibility & trust with your ideal clients? How can you reach out to them and remind them what you really do? (See Question 1 again!)

How can your marketing become more ‘educating them’ around your values or creative process?

And especially if you are selling to other businesses, galleries or shops how can you be helpful to them right now? How can you promote them and highlight them on your website, emails or social media? Could you offer to do a demonstration or talk? Have you talked to them about the new work you are developing and have they got the best images to promote you?

Q5: Do you encourage clients to spend more? Offer commissions & pre-order!

This might sound counter-intuitive but the creatives that are struggling the most right now are those selling work between £100 - £1,000.

Why?

Because up to £100 is a gift. Either for themselves, or for others. And it’s often a quick purchase that they don’t need to think about too much. There will always be birthdays, weddings or other special occasions that need lovely, unique creative products!

Above £1,000 is the territory of commissions and higher end unique work. These are often very special and very personal purchases, for special occasions like wedding anniversaries, house extensions and even memorials. And many collectors will keep collecting! (This part of the market has not been impacted that much by the cost-of-living crises as most of us …)

When you are trying to sell work between £100 - £1,000 then often you are both too expensive (for people looking for a gift) and too cheap (for people who want something really unique) at the same time!

We are big fans of using more pre-order options and don’t really understand that not more creatives are using this opportunity to promote new work to their clients who then can purchase it for a selected period only at a very special price.

The big benefit of pre-ordering is that you get a far better idea of how much stock to create, which designs or colours will be more popular and you will be paid upfront! Very useful indeed for your cashflow and to avoid loads of unsold stock later in the year.

We are even bigger fans of commissions!

These are creatively, financially and personally great opportunities for creatives to create amazing and really unique works of art, that push your creative skills, raise your profile, and really are very meaningful for your clients too.

Commissions really can be amazing for both creatives and their clients.

But … we also know that many creatives do not manage their commissions or their clients very well, and have trouble setting boundaries, do not charge properly for their time and expertise, and find it difficult to promote themselves and their commissions.

We recently did some research around commissions and realised that there is very little advice around this important topic and income stream.

So, we created this brand-new online course Creative Commissions to help creatives manage commissions professionally (with loads of templates!), price your commissions properly and promote yourself too.

Creative Commissions is a 2 x half day online course on 14 – 15 July PLUS we have invited 3 creatives and experts for 3 x 1-hour interviews too so you can learn from their expertise and as them questions too. Can’t make this course live? No problem! All the sessions are recorded and you will have access till the end of 2022 to the course.

Q6: Do you encourage repeat business?

And finally … something that’s often overlooked by creatives: your existing or previous clients!

Don’t take them for granted.

They already know you, like you, and trust you! So it's often much easier to sell to them.

Get into action: Have you heard about the Pareto principle or the 20/80 effect? It turns out that about 20% of your sales will come from 80% of your clients! Do you know who your top clients are? Check your bookkeeping system and see who those top clients are.

Can you get to know them better? Do you know where they live, what gender they are, how much they spend and how often they return? If they bought online or at a specific event? Even simple factual data like that can help you to get to know them, and to connect with them better.

Could you let them know that you are working on some new work that’s related to what they purchased before? Hint: Tell them they are the first to know about this new collection you are launching in September!

Have you got an event coming up near them that they might like to get an invite to? What else would this client like to buy?

Could you give them special treatment to show that you appreciate their custom? Can you create exclusive videos showing your creative process, could they get VIP invites for your Summer Sale, or can you give them free postage & packaging next time they buy?

Making your clients less ‘strangers’ and more human beings is really the only way to build your business, your ideas, your creativity and your confidence.

And that’s it!

The end of your unexpected mini-marketing course! 6 questions to help you get more sales this summer.

I hope you found it useful and that you got inspiration to take some action too.

And of course we would love to help you with getting more sales & getting more organised in one of our 3 Summer courses.

Looking forward to seeing you.


Patricia van den Akker

The Design Trust – the online business school for designers, makers & other creative professionals
www.thedesigntrust.co.uk @TheDesignTrust


Wednesday 29 June 2022

Applying for Craft Fairs

The Application

Read the application guidelines

Read them carefully.  Make sure you note the exact requirements given in the guideline notes.  Most craft, design and trade events have very similar requirements - name, contact, background, CV, artist statement and images.

But to complete the information appropriately you need to do exactly as they request.  Complete all the questions. Send only the requested number of images.  Make sure you have sent them in the exact format they ask for.

You need to read between the lines of the application guidelines to understand best what the event is looking for.  They may be looking for production work, designer or lifestyle items, etc.  Reading between the lines will give you an indication of how to steer your application to attract the selectors attention.   This will help you present the written parts of your application in the light of the organiser’s objectives.  This will apply particularly to the CV.  It is here that your story of what, how and why you make glass will distinguish you from other applicants. Importantly, it will also apply to the selection of your images.  If your images fit the objectives of the event, you are more likely to be selected.

Show your best pictures


The most important part of your application is the images you send.  This, more than anything else, will count in your favour during the selection.  Of course, the written material still counts, but the first element is the images.

They need to be of professional standard, ideally taken by a professional photographer. When you are selected, these images will be used in promotional materials, for the press and for the exhibition catalogue. So, great photographs are more likely to get your work into the press for the event.  Conversely, if the images are not of press quality, they are unlikely to be selected.

The images should represent in detail the things you will be showing at the event.  They need to show an overview, with some variety, of what you do.  They should show your skills and quality of production.  Some idea of scale is essential.  This is where props can help.  You can use lifestyle settings which allows more items to be shown, but make sure your work is the focus of the photograph. 

Often it is best to photograph each work as a single item on a white background.  Well-lit studio photographs work well, but daylight settings on an overcast day can provide really good images with indirect light, as any harsh shadows are eliminated. 

The images need to be labelled – often in the file name – with your business name, title and short description. 

When preparing your application and images, make sure you update the website, because the selectors will be looking there for more information and images, especially of any previous shows you have been to and show there.  The freshness of the site’s appearance will have an influence on your selection.

Return your application on time


This is obvious, but not always done.  Take note of the application deadlines, and make notes in your diary as to when things need to be done to get the application to the organisers on time, or even early.

If the event is not a selective one, you need to get in early as applications are often reviewed as they come.  Juried events will have all the applications looked at on the same day, but give the organisers enough time to get the images loaded and co-ordinated with your application.  Remember that organisers get many applications, so you need to make it easy for them to like your work.

Get feedback


If you are not selected, you can review your application to see what you might do better next time.  The rejection letter may give you some information, if it is not a generic one.  It may be that there were just too many applicants, or too many with glass as their medium.  Did your work fit with the ethos of the event – e.g. traditional vs contemporary.

You can contact the organisers - politely – indicating theirs is a show you really want to get into because of its quality or other element that is complimentary to the event.  Your questions should be polite and ask for feedback on specific things, so it is easy for them to respond.  Many of these questions will be centred around what you could do differently to have a better chance of selection next time.

It is just possible a polite professional approach to getting feedback may take you off a waiting list and into the event. In any case, visit the show, if you can, to see how it looks and feels.

https askharriete.typepad.comask_harriete201212responsibilities-of-craft-show-organizers.html


The Organisers’ Views

Research

Show the event has been researched by indicating how your glass work will fit with the organiser’s objectives.  How does your quality of work fit with the other exhibitors?  Give evidence of stands and participation at other shows, especially on your website and social media.

Application

It is most important that the application guidelines have been read and adhered to.  You should include relevant personal information on what inspires you, where you work, the materials and techniques you employ – in short, your story.

Images

Present images showing a confident, original group of work rather than showing all your variety.  The pictures must be in focus, well lit, with clean backgrounds and with detail shots only were necessary.  Many organisers get four or more applications for each available stand, so the photography is essential to show the potential of your glass.

Have good, up to date images of current work on your up to date and professional website and social media.  Often your website will be considered for more information, especially their previous stands at other events.  It is often good to see images of previous stands at previous shows.

Review

Don’t take any rejection personally. Don’t give up.  Review why you were not successful – right fit to the event? Too many of your medium/style applied? Does your glass stand out from others? Perhaps you need more confidence in your work.

Finally

“Fit the criteria of quality, innovation, skill and dedication” [in your application]. Samme Charlesworth, Director of Breeze Art and Makers Fair in Cornwall.

Selectors Views

The administration

The selectors and the organisers work together to create a focused event with originality and quality of work with a combination of established and emerging makers.  They also want diversity of media and styles with a variety of price.  Applications which have not met the application guidelines will have been eliminated by the organisers before the selection process begins. 

Often the organiser will give the selectors the number of applications and the number of stands available, with an indication of how many per category.  Then the selection begins.  Sometimes a quick pass through the images will be the first stage, followed by a slower showing at which the selectors vote for inclusion, exclusion or possible (waiting list).  The waiting list (of around 20%) provides the organiser with some flexibility to fill gaps where selected people do not take up their place, review the balance between established and emerging makers, the balance of media represented, etc.

This administrative process shows how important images are in the selection process.  Only the people on the waiting list are ever likely to have the other parts of their application viewed by the selectors.  The text you provide in the application gets you to the selection or eliminates you at the first stage.

The Selection

The selectors need to be able to distinguish what the images show.  If you show only detail, it will be difficult to determine what it or its function is. Too many other items in the image make it difficult to determine which are the items for the show. Dark images do not show the glass at it best. Extreme contrast makes for uncomfortable viewing. Material of composition should be apparent in the images. Whether the glass is production or handmade needs to be obvious.  A combination of these failings will be likely to get your work rejected.

Your images should show a coherent group of work. Diverse styles and materials make it difficult for selectors to see a style or brand. A unity of theme for the group of images is needed.

Technically good images are essential.  Focus is absolutely essential.  Any camera shake or unfocused images will not be viewed favourably. Use the same level of resolution and format for all your images so that all you work appears on the same scale to enable the selectors to judge the size of the pieces in the images.

Images must be professional in appearance.  If your work is selected, the images may be used in promotion and  the catalogue.  So, it must be of a quality for reproduction in the news and design press. Busy backgrounds are distracting and not normally suitable for the press.  Lifestyle images must be clearly focused on the glass.  The surroundings cannot intrude on or dominate the piece of glass being shown.

Using models to display your work requires professional photographer to be effective.  Amateur photographs of pieces on models will not get selected.

Show your work at its best.  Close ups will show quality but only a small proportion. Present a few items to focus attention on the group of items you intend to present at the show.

One of the images you present to the selectors might be of you working on one of the glass pieces, or your packaging or branding in the context of a stand.

Emerging makers are more likely to have their website and additional information looked at.  So, it is vitally important that these are up to date with current work, and older work put into a subordinate section.