Monday, 29 September 2008

Advice for Surviving a Selling Event, 3

Publicity and literature
  • Research press contacts for magazines, papers etc. Target smaller newspapers as they like writing about local people.
  • Make sure you have sufficient supplies of publicity handouts, trade information, press pack and artist's statement. Make handouts easy to understand, easy to carry and easy to store. Magazine editors cruise around so have a press pack available. Find a good photographer to work with for good publicity shots.
  • Make sure your website is up-to-date, as people who go away with information will then look at the site.
  • Don't have any financial barrier between you and the public - have a range of prices. Your price lists should include information about postage and packing. Give the landed price - the price a piece costs, then add postage and packaging. Find out about and include notes on the costs for national and international delivery.

Objectives for the event

Aim high, they have a lot more money than we have.
  • Takings should be 10 times the cost of your stand. Almost half the takings may be commissions.

  • Exhibition offers

    Never commit to exhibitions with galleries until you can check them and find out as much as you can about the gallery. Never be intimidated into feeling inferior by a gallery. Is exhibiting with that show worthwhile? Sometimes it is very good for the career.

    Expect the best and be prepared for the worst.

    More information is available from the Business Fact Sheet for Scottish Crafts at craftscotland