Thursday, 25 September 2008

Advice for Surviving a Selling Event, 1

You have to be really comfortable.

  • Bring a high level stool so you can perch and still have eye contact with the customer
  • Wear comfortable clothes and shoes.
  • Wear something bright to help them remember you. It helps if they can point you out in a crowd.

Food, drink and consequences

Eat well, have a good breakfast and have loads of water to stop dehydrating
  • Bring your lunch
  • Make friends with the people beside you. This is very important, especially when you've drunk a lot of water!

  • Plan ahead

    Plan the stand display in advance, where everything is going, display cases and what is going in them. Make a plan of the space. Then try it out to make sure it works.
  • Consider who is beside and opposite you - you need to be aware of what is around you to plan your space best, so it might be worth getting in touch with them before you arrive.
  • The stand should be clean and tidy. Having no clutter means the customer can see what they are looking at. Have a storage unit for paperwork, pens, water, packaging etc. Have a space where you can write orders and pack purchases.

  • More information is available from the Business Fact Sheet for Scottish Crafts at craftscotland